Amstel Safe
Liberating professionals from their phones

Challenge
To encourage keen professionals to make most of their free time with Amstel.
Insight
Smartphones keep people connected to work no matter where they are.
Idea
To help professionals look away from the screens, we created Amstel Safe – wardrobes for mobile phones in bars. People who lock their phones, get an Amstel key and a free Amstel beer in order to enjoy their time and conversations undistracted.
Awards & recognition
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FARA 2013Gold, Product Campaign
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FARA 2013Gold, One-to-One Communication
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FARA 2013Gold, Ambient Campaign